Engage Your Community Through Online Radio Stations

With big radio brands consolidating their programming with a single voice coming from a national studio, the ability to truly connect with local listeners has been diminishing for some time. Community radio meanwhile has done a great job in an attempt to fill the gap, but often burdened with wildly unfair regulator policies around specialist programmes and content that provides an unpredictable experience for the listener. We believe there's a new way.

The way we consume radio is radically changing. Choice is the natural progression for the listener, but the devices in which we obtain access to content is no longer limited to FM. In fact, in May 2024, it was announced for the first time (source RAJAR), that more people listen to radio online than on FM. In 2024, there was a 22% increase YoY on people listening on Smart Speaker alone. With online being now bigger than analogue, this opens up opportunities for radio to be done differently. We can now produce radio without expensive tranmitter costs, or be limited to frustrating red tape transmitting using older, heavily regulated technology.